This year, we're introducing “The Big Break” as our theme, with the Crowbar as a symbol of your inner strength to break free from conventional thinking.

Featuring bold typography from classic Macintosh system fonts — Arial and Times, our concept intentionally deploys these accessible familiarities to shatter the illusion of limitations and challenge you to think beyond.

The idea is simple: arm yourself with a mental Crowbar and hold nothing back in your fight against creative blocks and blanks.

So go ahead, crack, smash, and crush your way into the industry with the Crowbar. Claim your fame in the region's leading design and advertising awards for emerging talent.