Enter by June 27.
OUR CROWBARS ARE NOW MADE FROM
If you win a coveted Crowbar this year, we encourage you to eat it. And then get the heck on with it. Because the Crowbar was never created to be displayed on your desk. It was created to be a doorstopper. Or more literally, it was designed to pry open doors. To get you in. But beyond those doors, how far you go will depend on how hard you push yourself. What you win tomorrow rests on what you do today.
So, go on.
Eat up. Move on. Stay hungry.
Association of Accredited Advertising Agents Singapore
38A North Canal Road, Singapore 059294
Lester and Khalid started working together as a creative team at DDB seven years ago. And they have since bagged 13 Cannes Lions, including their 10th for StarHub last year. In addition to StarHub, Lester and Khalid are also co-creative directors on McDonald's, Ministry Of Education and National Volunteer Philanthropy Centre, leading a 20-strong creative group that has scored features in Contagious, Mashable, Fast Company and PSFK.
Adrian’s advertising journey started when he sat and clapped through the Crowbar Award show as a second-year student in NTU who was tasked to interview the school’s representatives at the event. That night, he was so impressed with the work he saw that he thought to give it a go himself the next year.
The following two years brought him a haul of three golds, three silvers, eight bronzes, the Best of Advertising Award and more importantly, a job at Leo Burnett.
Before he knew it, his career took him to Saatchi & Saatchi, DDB, Ogilvy & Mather and now Publicis where his work was awarded in Cannes, One Show, Spikes, Clio and Effies across multiple disciplines from print to digital and mobile. Recently, he picked up the rare D&AD Yellow Pencil – one of only 10 Yellow Pencils handed out to Singapore since D&AD’s formation in 1962.
Between briefs, he spends his time with his nine-month old daughter and trying to become the first Singaporean to win the World Series of Poker.
Alex Lim writes for fun and is lucky to get paid for it. His favourite part of the day is lunch.
Xander joined OgilvyOne Worldwide Singapore in June 2008. During this time here, Xander worked on several local and regional accounts including Google, Nike, Levi’s,Yahoo! and Coca Cola. His work has won multiple awards over the years, including Clio, Webby awards, FWA Site of the year, One Show and Effie, among others. In 2013, he was nominated for South East Asia Young Achiever of the Year by Campaign Asia Pacific.
Eunice is a self-taught designer and multi-disciplinary creative who specialises in all things social media. Currently a designer at MakerLab, Google, she was previously a marketing designer at Instagram and Facebook. While she has carved her space in the tech world, her roots are firmly grounded in advertising.
During her formative days at Ogilvy and DDB, she created integrated campaigns and compelling digital experiences for accounts such as McDonald's, Dove, Tiger Beer, Hellmann's and Pond's.
Her passion for design and social media soon led her to start PunnyPixels, a personal project combining puns with cute vector illustrations. What started out as a fun after-hours project with a partner has now amassed over 11,000 followers and earned international praise from Huffington Post, Design Taxi and Cosmopolitan.
Eunice's current obsessions include trying to unlock more Snapchat trophies (she has 13), stalking pug and corgi accounts on Instagram (check out @itsdougthepug and @lacorgi) and adding insta-worthy tableware on Pinterest.
In 2007, Gary stepped out of art school and into BBDO Malaysia. That was also the year when his work for Jeep was the most awarded campaign in the world. 4 years and a short flight later, he landed at DDB Singapore. Picking more metal for ground-breaking, category-shifting, media-agnostic campaigns along the way. In 11 years, he has worked on global brands like IKEA, Nike, Google, Tiger Beer, Guinness, Mercedes-Benz, KFC, MINI, Pepsi and the United Nations. At 31, he's probably the youngest guy whose work made it into Clio's Hall of Fame. Of late, he has been spending his time at BBH Singapore. But enough about his hobbies. Professionally, Gary is on Dan Bilzerian's official roster of pimps.
Jonathan Yuen is the founder and design director of Roots, a multidisciplinary design studio based in Singapore. His work is recognised in global award shows and publications, including D&AD Awards, Cannes Lion, The One Show, Tokyo TDC and The Art Directors Club. Since its inception in 2011, his studio has been consistently producing captivating work across the field of branding, graphic design, interactive, spatial and art for clients big and small.
Lee Weicong is an art director at &Larry. Working under the tutelage of President’s Design Award 2014 – Designer of the Year recipient Larry Peh, Weicong’s work has received accolades at D&AD, One Show Design, SPH iink Awards, The Gong Show and Tokyo TDC Annual Awards, and has also been featured by renowned publishers like Gestalten and Taschen. He served on the design jury at The Crowbar Awards 2014.
Vanessa Ban is a graphic designer, artist, and educator. Her practice focuses on the cross-fields of contemporary art, typography and graphic design, with clients ranging from organisations, corporate companies and institutions to independent galleries, artists and curators. She is currently an adjunct tutor at the Glasgow School of Art.
Gian graduated from the Nanyang Academy of Fine Arts in 2009 and joined Kinetic Singapore as an Art Director. His work is recognized in the international creative awards circuit, including D&AD, One Show, Cannes Lions, YoungGuns, Effies, Webbys, Tokyo Type Directors Club, FWA, and Creative Circles Awards (CCA). He won the CCA Young Art Director of the Year in 2010 and 2015, and Young Designer of the Year in 2012, 2013 and 2015. In 2014 he was selected as a Jury Member for the Cannes Lions.
Since graduating with a Diploma in Visual Communication from Temasek Polytechnic, Zong has worked for a diverse range of advertising agencies and design studios, acquiring a wide array of experiences from brainstorming campaigns for established corporations to branding solutions for independent firms. During his time at Asylum, Zong has focused on creating concept-driven and thoughtful work in print, packaging, environmental and brand identity projects for local and international clients.
Ros is the co-founder of Freeflow Productions, which has been awarded Production Company of the Year at the Creative Circle Awards (CCA) for 3 consecutive years. He is also the co-founder of The Prosecution Film Company. When Ros first started out, he worked as a truck driver for film crew – this allowed him to appreciate the importance of every role on set. Since then, he has gone from strength to strength. And today, he is living his dream as a film director, directing commercials for brands like Allianz, StarHub, McDonald’s, Singtel, HSBC and Sony. Recognising that filmmakers must constantly evolve and develop their craft, Ros surrounds himself daily with talented people from diverse fields. So he always finds new things to learn and be inspired by.
Depending on the lens you look through, Alan Yap is one of a myriad of images, each telling the story from a different angle, a different frame. His craft is exceptional, his visions are ambitious and his personality is industrious. To view his intriguing reel, visit www.alanyap.com
Gerard is a classically trained composer with an Associate Diploma in Performing Arts (mastering in Jazz Piano) from Adelaide University.After performing live extensively in the early nineties with many Australian artists he joined Song Zu in 1993, moving to Song Zu Singapore in 1997 where he became Creative Director in 2001.In August 2003 he became a partner of the Song Zu Group. During this time, Gerard has composed, orchestrated and conducted numerous works for International advertising campaigns including Singapore Airlines, Mercedes F1, Sony and the music for the stage production of "Pan". His advertising awards include London International, New York Festival, AWARD Award and CCAs. Film credits include the documentaries Marco Polo and The Adventures of Zheng He, both of which earned him an Asian Television Award for Best Original Music.
With 15 years of experience working on commercials, films and print, Film Production Art Director Chris Koh excels in transforming ideas and words into reality. To Chris, each project has its own unique identity and is always carefully created to achieve the desired look and feel. His relentless curiosity and never-give-up attitude allows him to push through the boundaries and create the unexpected. He calls it “The Art of Possibility”.
He started his career in New Delhi, India before moving to Singapore in 2009. In 2011, he joined Grey Group Singapore where he won Singapore’s first Cannes Innovation Lion and Product Design Lion.
In 2015, Sudhir helped Grey Group Singapore become the most awarded agency in Singapore at Cannes and Spikes Asia.
His work has been highly recognized at the world’s most prestigious shows including Cannes Lions, D&AD, One Show, Clio, Adfest, Spikes Asia, the Effie Awards, AWARD awards, Adstars, The Webby’s, Creative Circle Awards, Singapore Media Awards and TheFWA. His team also got recognition for 'Technology Team Of The Year 2014' award and nominated for 'Digital Specialist Of The Year 2015' award during The Singapore Advertising Hall of Fame Awards by the Institute of Advertising, Singapore.
He is living with a beautiful wife who has a doctorate, doing research on hand mouth and foot disease. His biggest achievement is his 8 month old son - the Grand Prix award of his life.
Kamil is currently the Head of Digital Production at Arcade in Singapore. At Arcade, he oversees the production of both physical and digital experiences for clients such as Heineken and Unilever.
His multidisciplinary background allows him to be involved with projects from initial briefs to delivery of innovative products. Great User Experience and integration of the “right” Technology is his main focus.
Earlier, Kamil has been working for many award winning production and advertising agencies across Europe and Australia.
Nrusingha joined Grey Singapore in June 2013 and has played a substantial role in many business wins and brand re-launches.
Prior to Singapore, he has worked in India, the Middle East and Germany and has been instrumental in launching over 20 brands across these markets. His most recent achievement would be the successful launch of Hotels.com in the region.
Nrusingha has also been fortunate to have his work recognised at major international awards shows like D&AD, Cannes, One Show, Clio, Young Guns, Dubai Lynx, Adfest, Effies and Spikes. Apart from advertising, Nrusingha is passionate about cricket, movies and travelling.
Ping started his advertising career in London, working for the likes of BBC and Fox International before returning to his true home in Singapore. Since his undergraduate days, his work has picked up numerous international and regional accolades, from D&AD, TheFWA, One Show, The Webby Awards, APAC Effie Awards, PromaxBDA Europe and Cannes Lion. Now working out of Ogilvy & Mather, he continues to push the envelope in digital and ATL advertising.
After winning several crowbars, Emir joined Y&R as a junior copywriter, before rising through the ranks to head its digital division as Digital Lead.
His team helped Y&R Singapore become Asia’s top agency in Mobile at Spikes and amongst the region’s top in new business, clinch Singapore’s 1st Chimera Lion win and Titanium Lion nomination, plus win an Asian agency’s 1st SXSW Interactive Innovation Award, on top of several creative and effectiveness awards. Emir was soon elevated to Creative Director of one of Y&R’s top creative offices, Y&R Malaysia, making him one of the network’s youngest CDs in Asia.
Emir has judged on several digital and innovation juries, but is most excited to return to the Crowbars, where it all begin for him.
Graduating from NAFA in Fashion Design, the Visual Arts is where Allan’s passion truly lies. Starting out as an apprentice, he honed his craft and progressed to fashion photography. Through commitment and perseverance, Allan has emerged as one of Singapore’s most notable commercial photographers over the past few years.
With a client list spanning global agencies and brands, Allan’s work has garnered both local and international recognition. He has captured Cannes International Lions in 2015 for AXA, as well as for 3 years consecutively from 2010 to 2012 for Bose, Breast Cancer Foundation & Life Cycle respectively. Allan has also won at Adfest, Spikes, Inks and D&AD Professional Awards as well as Photographer of the Year at 2012 Gongs. Besides managing The Republic Studios, he also spends his time overseeing Digitalis, his digital imaging wing, which picked up Production House of the Year at the 2012 CCAs. Allan’s work had also been featured in Luerzer’s Archive’s 200 Best Ad Photographers Worldwide.
Always one to blaze the trail, Allan firmly believes that “If it’s safe, it’s probably average”.
Honing his craft in commercial photography since 2005, Alvin creates and produces striking visions in his role as associate photographer at Teo Studio. Alvin's technique and versatility are part of his many abilities that have garnered recognition, and expressed through a myriad of lifestyle and still life images. This has led to successful collaborations with numerous clients such as Caltex, Canon, M1, Nestle, Singtel, Unilever, among others. Alvin's portfolio and work show a strong conceptual influence from fine art; testing aesthetic and intellectual boundaries through photography as a medium.
Sean Lee Puay Yang was born in 1985 in Singapore. Before becoming a freelance photographer he studied literature in college and later served in the army. His photographic work is a collection of images from the small world - the realm of intimate personal relationships, daily life, ordinary people and common places. Over time, these images are then arranged and sequenced to form worlds of their own.
Lee’s work has been featured in a number of exhibitions, notably the Saatchi Gallery, London, Les Rencontres d’Arles and the Chobi Mela Photography Festival in Dhaka, Bangladesh. His first self published book “Shauna” was recently included in the collection of the MoMA Library in New York.
With an artist’s eye for craft and aesthetics, Terrence always believes that a good story transcends language and geography. A creative veteran with more than 33 years in the industry, Terrence has clinched over 400 coveted industry awards and is the creative force behind 100 TV commercials and counting. His illustrious TVC portfolio spans the highly popular Nippon Paint commercial (a D&AD entry) and government agencies including RSAF and HPB; and recently he adds on MediaCorp’s Saving Gaia TVC to his directorial strength – the most popular locally produced TVC with over 800,000 views on Youtube. Lauded as IAS’ Hall of Fame CD of the Year in 2008 and one of Singapore’s most influential CDs for 8 years, Terrence continues to blaze new trails as the chief creative officer and founder of creative hotshop, ICE INC.
Tiffany Lovage (b.1990) is an artist and illustrator born and raised in Singapore. A fine art graduate, Lovage enjoys working with her hands in which she believes to be a more intimate approach with her penchant for tiny detailing.
Her love for botany, anatomy and the whimsical translates into a fusion of idylls she escapes into as she draws. The hush of a secret girl world where fact dissolves into fiction and all is beautiful. On the occasion that she is not working on paper, Lovage experiments with alternative canvases such as skin. She is also known for the intricate distinctive artworks done on the skin with henna.
Give it your best shot – show us just how hungry you are.
An exclusive workshop on how to kick ass and win, conducted by kick-ass creative professionals.
Come chill with some of the killers from your dream agency. Make friends – you never know where that takes you.
Race against the clock and fellow students, to crack a real-world ad campaign brief given by a client company – in just 24 hours.
Party time. Winners of the Crowbar Awards and the 24-Hour Challenge will be officially announced and celebrated – before a crowd of over 400 future colleagues, rivals and bosses.